What do we as humans want out of our horses? For some they want everything showy, and others may want just a kind nicker and welcome. What I am saying is that some people want show horses and others want just a simple companion. What we should want is a bond, and a best friend that works with you. You and your horse should still have the understanding that you are the owner. As a owner you need to care and love your horse in a responsible way.
This is what we want out of our horse: A horse that looks great, does what you want when you want, is behaved well, and competes well. You can get that out of a horse without slapping, jabbing, or pulling. It is called horsemanship.
This is what we should do.
If you follow the things above you will have a good relationship with your horse. People that don't have a good relationship are usually the ones that don't groom, feed, catch, or ride their horses. No hired help should be needed. You should not have a horse if you are too busy to care for it. That would mean less bonding time and training time.
What do we NOT want
What do we not want? Well we have a list that goes something like this: No bucking, kicking, biting, pawing, cribbing, aggressiveness, rearing, or eating while you are mounted. Horsemanship is a better way to stop these things without any crops, muzzles, medications, etc. Wild behavior should not be allowed.